Pre-Launch Checklist

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Foundation & narrative

0/6

A one-sentence hook that landsYou can say what you are in 10 seconds and an outsider instantly gets it. Test it on 5 people outside your team.Vision & mission written downTwo sentences each. If they could describe any other project, they're not sharp enough yet.The problem is specificName the exact person who has it and how they cope today. If you can't, you don't understand it well enough.A clear 'why now'What changed in tech, the market, or crypto that makes this the moment. Without it you look opportunistic, not inevitable.Narrative category + angle chosenPick the lane the market will put you in, then decide: compete within it, or position against it.Defined what you're NOTList 3-5 things you're not, so people place you correctly and KOLs describe you accurately.

Brand, content & community

0/6

Telegram set up properlyEntry portal (SafeGuard), pinned message, rules, trusted mods, and a security lead for launch day. Your team never talks price.X presence claimed & locked downProject + founder accounts, consistent handles, a pinned post. Verify early so impersonators and fake contract addresses can't catch your community out.Content pillars defined3-5 themes you post around, so you're never staring at a blank screen wondering what to post.Posting consistently for weeksAt least 3-5 posts a week across your pillars, plus the founder's personal account. Consistency compounds into launch-day reach.Community growth targets setDecide the minimum Telegram members and X followers you need before launch, then build the plan to hit them.An early-access / interest listCapture interested people before launch. It's a direct line that doesn't rely on the algorithm and converts far better than cold traffic.

Get investor-ready

0/8

A one-line product descriptionPlain language, no jargon. A smart outsider should be able to repeat it after a single sentence.Honest about launch-day stateBe clear on what's actually live versus still roadmap. Overselling the current state is the fastest way to lose a serious buyer.A concrete 90-day roadmapShippable milestones, not 'grow the community'. Specific enough that you'd be comfortable being held to them in public.Competitors mapped + differentiationName at least 3 direct competitors, and one clear sentence on why someone picks you over each.An investor one-pagerThe doc you send when someone asks 'can you send more info?'. One page, honest, specific, no hype.A tight 10-slide pitch deckNo filler; every slide earns its place. It's the doc that does the selling when you're not in the room.Consistent project docsA clear home for how it works (Gitbook or similar). Consistency across every doc signals a team with its thinking in order.Due-diligence answers preppedWrite the 10 hardest questions about your project and honest answers. Fix anything you can't answer before you launch.

Launch execution

0/4

Core message & talking points lockedDecide these before launch so structure carries you when it gets loud, instead of your judgement on empty.A launch-day plan & timelineKnow the sequence and who owns what on the day, and rehearse it so nothing falls through the cracks.Partners / allies lined upA few aligned projects or creators ready to amplify on the day. Aligned matters more than big.Your head in the right placeExpect the emotional swings and decision fatigue. Set your no-gos and your calm person before you go live.

Post-launch

0/3

A week-1 content plan readyBehind-the-build updates, community spotlights, catalyst teases. Going quiet after launch reads as a dead project.CoinGecko & CMC applications readyApply soon after trading is live. Both have a review process that takes time, and the listings drive real discovery.A holder-retention planAMAs, product demos, milestone celebrations, honest holder updates. Keeping holders is where the real work is.

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